Denims - “The Jewel of Fabrics”

As described by a leading Denim historian has been around for over two centuries now and shows no signs of going out of style anytime soon. From its humble beginnings as workwear for miners and cowboys in the 19th century to its current status as a global fashion phenomenon, Denims have come a long way. In its evolutions, Denims had several stages of development from its inception till the end of world War 2. In the mid-19th century, Levi Strauss, a German immigrant to the United States, began producing denim work pants. The pants were reinforced with copper rivets at the stress points to make them more durable. These pants, which came to be known as Jeans, were an instant hit in the American west. Hollywood’s remarkable prominence influencing the fashion world led by the then celebrities brought Denims and in turn Jeans to an enviable position. Eventually, washing of Denims & jeans spearheaded by Levi’s – Wrangler – Lee’s of the world and of course its liking by women led to a multi fold growth in denim consumption.